plunge.

Blank white canvases are safe.

But staying safe doesn’t change the world.

There’s a barrier that must be crossed, as any creative endeavor begins.

Making the first mark on a stark white canvas, is a step into the unknown.
Not making the mark.. is safe –
And once you make it, you’re immediately participating in a revolution.
My act of rebellion is starting this thing at all.
This is my fight.

pfunct. is here. It’s happening

We’re not focused on scale.. Were not beholden to investors.. & We’re not funding multi-million dollar ad campaigns on social media.

We’re just completely obsessed with helping to be better humans to ourselves. So that we’re better prepared to be better humans to others. 

THAT is what it means to be a “superfan of the underdog“. And that is exactly why we exist.
We just happen to also grow mushrooms.
wanna buy some?
But, it’s plenty intimidating.
“What if I mess up the whole thing?” In this particular case, contamination is a big deal.
“What if people don’t like it?” I’m certainly not a creative illustrator/designer.
“What if no one ever even sees it?” I’m not a marketing social media guru.
“If they do see it, what if they judge me for even trying?” This is a common fear, right?

 

But, alas… THIS, for me – is the first mark. Once this step is complete, there’s kind of no turning back.

Inoculation of nutrient rich broth with millions of mushroom spores. [Tightly packed cells of power and possibility.]

They will eat, and they will expand into a dense mycelial network that will soon thereafter, be set off to fully colonize a new (contained/protected) world of substrate.

As that underground network spreads throughout the grain or wood, it will look for new ways to expand.

When the perfect conditions [that I will simulate] exist, the fruiting body of the mycelial network will pop-up out of the ground [this is the mushroom] and will, when ready, drop millions of spores into the air, with hopes of colonizing a whole new world.

[This is how it’s worked in nature for millions of years.]

My job is to harvest that fruiting body, prior to the release of those spores.. and extract every bit of the beneficial active constituents [beneficial molecules/chemicals in a plant or mushroom] contained inside.

Some of these elements are fat soluble and will need to be extracted over a months long process of soaking in alcohol. And then some with water.

Those two will be mixed, and a tincture.. the magic.. and ‘medicine’ is made.

But it all starts with this step.

Today, the p. is for plunge.
the first mark
no turning back now ~